Traditional Advertising Challenges
High cost with unclear ROI.
No reliable tracking Expensive agency retainers.
Limited local targeting.
Difficult for small businesses to afford consistently.
Small businesses want visibility — without wasting money.
XP Digital Signage provides local, in-store digital advertising through strategically placed digital screens in high-traffic locations.
Key Objectives
Affordable monthly advertising for businesses Consistent brand exposure
Measurable customer engagement
Simple, hands-off system
SMART QR CODE INTEGRATION
Built-In Customer Action
Every ad includes a custom QR code that:
Sends customers directly to the advertiser’s XP Directory business page
Displays business info, photos, and contact details Encourages immediate action (call, visit, engage)
LEAD GENERATION & TRACKING
The QR code system allows XP to:
Track customer engagement
Attribute activity to each advertiser
Measure closed leads inside the XP platform
This transforms signage from “branding only” into a measurable engagement tool.
